Last week, the Silverflow team joined the payments industry in Las Vegas for ETA Transact 2025, the leading U.S. event focused on payments acceptance. With a highly relevant audience - ranging from ISOs and PayFacs to acquiring banks and card networks - ETA remains the go-to event for shaping the new standard of payments in North America. For us, attending ETA is about more than just presence - it’s about participating in the ongoing conversation around the modernization of the U.S. payments ecosystem.

Key Conversations at ETA

Throughout the event, sessions explored the forces currently shaping the U.S. payments landscape. Visa’s U.S. economist provided a timely look at the economic outlook for 2025, offering strategic insights into how macro trends could influence business decisions in the payments space.

Meanwhile, the rise of embedded finance underscored the growing demand for B2B payment experiences that mirror B2C expectations: seamless, intuitive, and deeply integrated. The conversation around digital wallets also highlighted the critical role of collaboration between banks, merchants, and platforms - focusing on delivering trusted, frictionless checkout experiences. While tokenization wasn’t a central theme, the emphasis on security, trust, and smoother integrations signals that these ideas are gaining traction.

Continuing the Conversation

ETA Transact reaffirmed why it’s one of the most valuable events on our calendar - bringing together the right people, conversations, and perspectives. We're proud to contribute to this evolving dialogue and bring our modern cloud-based platform to a market that’s ready for change.

Until next year, ETA Transact! 

By Nigel Thacker, Chief Commercial Officer, Silverflow